The ABC’s of Selling Online

Would you like to sell your product online, but aren’t sure how to begin? Take the first step by attending the ABC’s of Selling Online on Wednesday, March 26 from 7:00 – 8:30 p.m. at the Peters Township Public Library. This free program is for business owners with specific products and services in mind as well as for individuals interested in selling online. To attend email programs@ptlibrary.org or call 724.941.9430.

Presented by Robert Stein, Director of Information Technology for the Institute for Entrepreneurial Excellence at University of Pittsburgh, The ABC’s of Selling Online is not a technical program. Rather it is a business program with practical information on entering the world of e-commerce. Proper preparation before taking the plunge into e-commerce can make the difference between success and failure. While many companies have moved into online sales, thousands of Web sites shut down each year due to a lack of planning or poor planning. Topics covered will include determining what kind of online business to start, tools for building a Web site, selecting payment processing methods, and optimizing your Web site on search engines.

Robert Stein is a nationally renowned innovator and advisor in the technology industry. He founded Active Network, Inc. (activewin.com), an Internet portal providing Microsoft news, and has developed an extensive knowledge of operating and information systems. A recipient of Microsoft’s Most Valuable Professional Award, for which the company selects only 1000 IT experts worldwide, Stein is experienced in improving project management, assessing costs, and creating enterprise-wide integrated information systems. He holds Master of Business Administration (MBA) degree with a concentration in information systems from the University of Pittsburgh’s Joseph M. Katz Graduate School of Business.

This program is offered to the community by the Peters Township Public Library, University of Pittsburgh Small Business Development Center, and Peters Township Chamber of Commerce. It is a PA Forward/Pennsylvania Libraries Financial Literacy program initiative - helping persons learn skills to improve their financial literacy.